SEAVILLE — The opening of the Tractor Supply store on Route 50 shows growth in the local business community and the potential for larger retailers to set up shop in Upper Township.
“As larger retailers establish themselves in Upper Township, they bring increased visibility and new opportunities for our local businesses. These stores attract customers from outside the area, introducing them to the many positive things Upper Township has to offer,” said Steve Zellers, president of the Upper Township Business Association.
Zellers, who also is advertising director for the Sentinel newspaper group, added that the employees of the retailers represent a new and valuable source of business for local shops, restaurants and service providers.
“As more people work and shop within the township, the ripple effect strengthens our entire business community,” he said. “This growing activity helps showcase the quality, character and convenience of Upper Township, creating momentum that benefits businesses of every size.”
Tractor Supply Co. celebrated the grand opening of the new location, at 13 Route 50 from July 30 through Aug. 2, when customers were treated to discounts storewide, daily giveaways and more.
“At Tractor Supply, we are passionate about serving the needs of those who enjoy the Out Here lifestyle. Homeowners, livestock and pet owners, gardeners, hobby farmers, ranchers, tradesmen and others rely on Tractor Supply for a wide assortment of products,” said Kell Farrow, manager of the Seaville store. “We’re excited to call Seaville home and serve the community with the essentials you need to live life on your own terms. We’re proud to hire our customers as team members. As experts in the lifestyle, they bring more value to our customers with every interaction.”
“Tractor Supply is a great addition to Upper Township. It gives our residents another convenient shopping option close to home while also creating local jobs and generating additional tax revenue that helps support township services,” Deputy Mayor Victor Nappen said. “It’s exciting to see continued investment in our community, and we hope the store serves both our residents and the many visitors who pass through our area. We welcome Tractor Supply to Upper Township and wish them much success.”
The Upper Township Zoning Board approved a site plan with variances Nov. 14, 2024, to clear the way for the store.
Developer Jennifer Nylander of HSC Seaville LLC contracted with former property owner Marianna Karayiannis of Ocean View to purchase the undeveloped 8.83-acre property.
Following the Zoning Board’s approval of the 21,930-square-foot store, Nylander said Tractor Supply Co. chooses the locations “based on their in-depth market analysis” and her company builds them.
“We think the store will do very well there,” she said.
The board approved a subdivision and site plan for the project in the Town Center Core zone. The lot was subdivided into tracts of 6.61 acres and 2.21 acres.
According to Tractor Supply Co., the Garden Center at the Seaville store carries top brands including Scotts Miracle-Gro and Bonnie Plants, and features an expanded assortment of annuals and perennials, shrubs and decorative plants, fruit trees, vegetables and herbs.
The Garden Center also has the tools to make gardening easier, including pots and planters, fertilizer, soil and gardening hand tools. Other items like greenhouses, lawn tools and equipment, mowers, trimmers, edgers and more can be found for landscaping projects.
The store also is equipped with a Pet Wash, a washing station stocked with professional-grade equipment and high-quality products. The Pet Wash has elevated wash bays, grooming tables, specialty shampoos, use of brushes, combs and towels as well as a waterproof apron and professional dryer. The cost is $9.99.
The Neighbors Club Rewards program is free to join and lets members earn points with purchases that can be redeemed for rewards, services and more. Members also receive exclusive benefits and offers.
The store will be open from 8 a.m. to 9 p.m. Monday through Saturday and 9 a.m. to 7 p.m. Sunday.
– By CRAIG D. SCHENCK/Sentinel staff